Lifetime Achievement Award

Lifetime Achievement Award

We are honored to recognize Danny Labrum as this year’s Coleman-Kohler Lifetime Achievement Awardee, celebrating his decades of leadership, service, and generosity in the Heber Valley.

As president of Labrum Auto Group, Danny has built more than a successful dealership. He has built a legacy rooted in uplifting others, consistently investing his time and resources to strengthen the community he loves.

Through his Cool2Care initiatives, vehicles have been awarded to deserving Wasatch High School students demonstrating kindness and strong character. The program expanded to honor outstanding teachers with a year-long vehicle lease, fuel, and insurance.

Serving on the Wasatch Education Foundation board and supporting student entrepreneurship through Invest Nest, Danny’s impact reaches far beyond business strengthening the heart of the Heber Valley.